behind our name

Azalea Creative is an independent agency, strengthening primary data collection, reporting and strategy for leading data partners and brands.

Founded by Dani Natoli, a well-respected Audience Intelligence Lead with over 14 years experience in data, research and insights for some of Australia’s biggest media providers, Dani’s approach is grounded in adding value to partners through an independent audit of their data, audiences and customers.

Why azalea?

Better know as a bright flower and the surname of singer Iggy Azalea, the meaning behind azalea is representative of unique individuals who are known to be courageous and proud. They are leaders rather than followers, goal orientated and often experience a wealth of new creative ideas with the inherent ability to implement these ideas.

I've learned that people will forget what you said,
people will forget what you did, but 
people will never forget how you made them feel

MAYA ANGELOU